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The book that has taught thousands of students how to write winning business reports
For more than 30 years, Carter A. Daniel has been teaching MBA students at Rutgers University the art of effective business communication with the aid of his eminently practical guide Reader-Friendly Reports.
Now available to the public for the first time, this beloved resource gives you everything you need to translate your hard-won figures, conclusions, and insights into concise and powerful reports. No definition of communication, no history, no theory, no diagrams Reader-Friendly Reports simply shows you how to:
- Target your audience
- Determine your purpose
- Develop your points
- Organize your ideas
- Make smooth transitions
- Conduct research
- Illustrate with clear graphs and charts
Reader-Friendly Reports (the “Daniel Manual”) is the A to Z guide to ensuring you meet your first priority: making sure people can understand and remember your report from beginning to end.
- Sales Rank: #230030 in Books
- Published on: 2012-01-02
- Released on: 2012-01-02
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .50" w x 7.60" l, .85 pounds
- Binding: Paperback
- 224 pages
About the Author
Carter A. Daniel is the director of the Business Communication Programs at Rutgers University. He has published articles and manuals on business communication and is the author of MBA: The First Century, the only comprehensive history of graduate business education.
Most helpful customer reviews
4 of 4 people found the following review helpful.
A highly effective cross between Minto and Strunk & White
By Mark P. McDonald
Despite what the digerati say, the written word remains one of the most powerful forms of communication. Unfortunately the number of good business writers is few and the amount of business writing is great. Carter Daniel has created a helpful, instructional and accessible tool for people who have to make the transition from writing academic reports to creating business communications. Reader-friendly reports presents the basic rules of good business writing in the style of Strunck and White's elements of style.
The book is organized around elements of the writing as opposed to elements of the idea or communication, that can be found in Barbara Minto's Pyramid Principle. Daniel's organization and approach makes the book accessible for those entering the workforce. Professionals looking to brush up their writing will have to to work a little harder as they 'go back to school.' It is well worth the effort.
Learning how to write a powerful, persuasive and readable business report is tough work that often requires breaking bad habits or habits that worked in school but not in the business world. This book helps you do this on your own by pointing out weak points and providing positive examples. This book is not just for MBAs or Consultants, rather its applicable to everyone.
Highly recommended for anyone entering the workforce. This book should be part of the welcome kit for new college hires. The book is recommended for professionals who are taking on a new job or promotion, particularly one into the management ranks or senior management ranks where written communication is sometimes the only form of communication.
Strengths:
The book is clearly organized around the major elements and issues associated with business writing. It follows the writing process from organizing your ideas to writing the report and expressing your thoughts. This will give the reader the impression that writing is something you stop, think about, plan, then focus and write, which is how you write something worth reading.
The book is interactive in the sense that it follows up examples with little activities and questions that reinforce its ideas and concepts.
Frequent examples of good and not-so-good writing give the reader a clear idea of how to improve their writing. While these examples appear dated and somewhat more formal than most of our daily written communications, they do reinforce what good writing looks like.
Challenges:
The book concentrates on the mechanics of writing. This is good, but less so on the organization of the thought or idea you are writing about. Often poor writing is a reflection of incomplete thoughts, limited understanding, or a desire to avoid the issue. While the book's first section, planning a reader-friendly report, seeks to address this topic, it does so mechanically. This is an area where I have found Minto's the Pyramid Principle rather helpful.
The book covers digital issues to a degree, but this book remains grounded in the world of written and printed reports. Given that more of our communication is reading the written word on a screen, stored in a PDF, the book would have benefited from dealing with issues related to digitally delivered written communications. Those issues include: paragraph sizing, graphics, animation, titling, etc.
4 of 4 people found the following review helpful.
A Useful, Usable Manual for ALL Students of Writing
By Carl J. Schneider
Never did I think that I'd read straight through a manual on writing a report--and enjoy the experience. Not only is what Carter Daniel says helpful, sensible, and insightful, but he says it concisely and wittily. The book may be directed toward business people, but all those students formerly doomed to English 101 should profit as well. It's a book my wife (Dorothy Schneider, a former professor of English) and I are delighted to own.
4 of 4 people found the following review helpful.
The No Bull Guide to Writing
By leslie
This book is accessible, down-to-earth and utterly honest. Daniel shatters myth after myth and never hides behind weaselling textbook-speak. It's funny, hard-hitting and speaks to writers trying to please their sometimes unreasonable bosses. The details of format and grammar are practical and just as simple and straightforward.
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